Comparison of Ptv and Geo - 1457 Words

Comparison of PTV amp; Geo Positioning PTV PTV news aims to be service focused (Lovelock, 2005) in its strategy. Its news channel offers a narrow range of services/programs such as news bulletins, talk shows, documentaries and live events update etc. The market to which the services are offered are broad and diverse, however mostly the adults and people from an older age bracket make PTV a preference. * Segmentation and Target Market In a highly competitive industry like that of the television industry there is a great risk that customers will perceive little difference between the brands and make their decisions randomly. For this reason the TV channels need to position themselves rightly in order to avoid losing their market share.†¦show more content†¦Sessions of senates and National Assembly | Political enthusiasts, middle class segment. | Open Forum | Federal Ministers etc are invited to answer to the public. | Males, Sport lovers, Players, Students, Youngsters | Sports | Live international cricket matches, hockey, table tennis and regional sports which are not covered by any other channels | Political Enthusiasts, Adults Males and females, mostly males. | International Events amp; conferences | Arrangements with Reuters TV, London to satellite news items to PTV Islamabad, covers visits of delegates etc | GEO Within a short span of time, Geo has managed to establish itself as a household name. It has been successful in launching itself as a powerful brand in people’s minds. More importantly it has been received as a brand which represents the true voice of the nation. It reflects independence and freedom of speech which greatly appeals to the mass audience. The audience for Geo is hence a common man of any age bracket. The targeting is wisely done in order to attract people from all age segments without any discrimination of class, gender or creed. Geo strongly believes in brand association and hence has devised the logo ‘JEEM’ as a common integrator in all its channels. This creates a sense of belonging to the brand. Geo brand name is used as a prefix in a lot of programs which attracts the audience and helps develop brand association. The target market for Geo is not just